I’m sitting in the rental car in front of the menu board at a large, corporate chain drive thru window and I can’t make an order. It’s been 30 seconds since the voice came through the box asking me “can I take your order?”, and the answer is finally clear – “No”. Because there’s absolutely nothing here I want.
After a day of travel where everything starts to look plastic – I know from experience the food here will taste plastic. Consistent yes, but plastic.
Then, 30 seconds down the road, I see this beautiful menu.
A dangerously executed U-turn and I am standing here.
I don’t know the back-story.
But I know the menu was created by hand by someone who cared about how it looked. I know the woman who took my order had such a pleasant, genuine smile that I worked to figure some way to increase the size of my order. I know my food was cooked while I waited, and I didn’t mind waiting.
I know the food was fabulous.
Thank you for dinner. Thank you for a real experience in a day of being “processed” by big corporations.
Big has its benefits, but it can’t touch the real, authentic, unique experience of the small business.
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