What is a Value Gap and What Causes it?

What is a Value Gap and What Causes it?
What it is: A 60 second read on the biggest barrier to selling your business.

Why it’s good:  Simple, but hits all the highlights.

Some business owners are understandably disappointed when they learn that their business is not as valuable as they thought. They often discover this when they are trying to sell their business and they see what potential buyers are willing to pay. This is what we call a “value gap” – when the amount of money the owner needs or wants from the sale of their business won’t be reached.

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