What Are the Odds That You Will Sell Your Small Business?

What are the odds that you will sell your small business?

It seems like is should be an easy question to answer.  It is not.  In fact, it’s nearly impossible.  That should scare small business owners, especially since 78% of small business owners plan to sell their businesses to fund their retirement.

But by any measure the news isn’t good for small business owners who want to sell.

The Estimates Vary

Around 20% Sell their business:

The highest estimate I could find online was at the clearly outdated site: www.howtoplanandsellabusiness.com.



The site references the 15th edition (that's 13 editions’ ago) of The Business Reference Guide by Tom West and calls out the following estimates of sales from the Reference Guide for the smallest of businesses:

Level One - Sales under $500,000 and fewer than 4 employees. Tom estimated that only 20% of these businesses will ultimately be sold.

Level Two - Sales of $500,000 - $1,000,000 and 5 - 9 employees. Again, Tom estimated that only 20% of these businesses will ultimately be sold.

Level Three - Sales of $1,000,000 - $2,500,000 and 10 - 19 employees. A little better, but not much. Tom estimated that only 25% of these businesses will ultimately be sold.

See full Article

But that’s Old Information, the Newer Data Must be Easier to Understand.

Actually, it’s worse.

The most referenced data source online in recent years about the sale of small businesses has been BizBuySell.com’s report of transactions.

Last year many articles appeared in publications, like this Inc. article announcing a dramatic 26% increase in the number business sales in 2017.


The articles highlighted the huge uptick in counted transactions year on year.

“The company counted 9,919 sales, up from 7,842 in 2016.”  

You read that right, that’s 9,919 sales, out of 29.6 million U.S. businesses.

What About Sales That Are Sold Privately?

I sold a business in 2017 that wasn’t included in that 9,919.  Many transactions never touch a broker or a site like BizBuySell.com that might end up reporting the transaction, even informally.

I’ve seen online sites that claim that only 20% of the small business sales that occur each year happen through “professional channels” (although I’ve never seen a source for this claim). But even if we use that 20% number and extrapolate from BizBuySell’s figures, it would means that only about 50,000 businesses sold successfully in 2017.   That's .1% (point one percent) of businesses.

Why is the Data so Bad?

“Small business transaction information is not readily available because it is not required to be publicly reported. . . . “ (BIZCOMPS)

There are a handful of businesses that track and analyze information on the sale of small businesses.  They do this as a service to business brokers, etc. so those professionals can better understand the value market for small businesses in different industries. 

But even the firms that make their living from this data call out the difficulty they have finding information.  Take the following from the user manual for BIZCOMPS, one company that provides business sale data.

Historically, market data on small business transfers has been virtually nonexistent, leaving the investor or adviser to speculate about the fair market value of the enterprise. . . . 

The BIZCOMPS® studies are an invaluable resource to the investor or adviser to small business transactions. The studies contain detailed information on over 12,424 transactions from January 2006 through December 2017.

Did you catch that?  BIZCOMPS uses 12,424 transactions (accumulated over the last 11 years) as it’s data set.  Again, that’s out of 29.6 million U.S. businesses. (Please note that were not making any judgement about the value or accuracy of BIZCOMP’S data.  We’re simple pointing out the limited amount of data available, even for professional firms in this space.)

What are the Odds That You Will Sell Your Small Business?

The answer is – no one seems to know.  There don’t appear to be any good, definitive numbers to answer that question (If you know of better data on this question, by all means please include it in the comments below!)

But the numbers that do exist show that small business owners who want to sell their business will find the odds are against them – a one out of 5 chance at best.

The Good News

But here’s the good news – your ability to sell your business has very little to do with how many other owners are able to sell their business. 

It has everything to do with whether you’ve built a business that someone else will want to buy.

Learn to Leave.


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