You want it to be easy. I want it to be easy. I want my business to be worth 5 x cash flow. I want to believe that businesses in my industry sell for 2 x annual revenue. But those valuation rules of thumb are almost always bad for you as a small business owner.
It’s not easy, but it can be simple. We appreciate David C. Barnett’s video about one frustrating “rule of thumb” that small business owners might be exposed to.