Meet the Average Small Business Buyer

Who’s going to buy your small business?

It’s a big question, and one that’s obviously impossible to answer with certainty before a sale happens. However, we can get a sense for what the “average” small business buyer might look like. “The Internet’s Largest Business for Sale Marketplace” did a study in 2016 titled “The Demographics of U.S. Small Business Buyers and Sellers”.

The business buyer profile starts on Page 7.  A few highlights:

  • Most are college educated.
  • 78% are men.
  • 64% have a full-time job.
  • 93% are looking for an established/independently owned business.
  • 63% are looking to buy because they want to be their own boss.

And how much are they looking to pay for a business?

In regards to how much buyers are willing to spend on a small business, their preferences align closely with the business values reported by sellers. Twenty-eight percent of buyers will target businesses below $100,000,almost identical to the 29 percent of sellers who value their businesses in that range. More than half (53%)of buyers will target the $100,000- $499,999 range, in which 40 percent of sellers valued their operations. Nineteen percent of buyers are looking to spend more than $500,000 on a business.

Want to know your potential buyer better?  Check out the white paper for full detail: White Paper

You just earned points!
Login to save points.
Earn your spot on the leaderboard.

You earned Exit Oasis points!

You're on your way to the top of the leaderboard!