Meet the Average Small Business Buyer

Who’s going to buy your small business?

It’s a big question, and one that’s obviously impossible to answer with certainty before a sale happens. However, we can get a sense for what the “average” small business buyer might look like. “The Internet’s Largest Business for Sale Marketplace” did a study in 2016 titled “The Demographics of U.S. Small Business Buyers and Sellers”.

The business buyer profile starts on Page 7.  A few highlights:

  • Most are college educated.
  • 78% are men.
  • 64% have a full-time job.
  • 93% are looking for an established/independently owned business.
  • 63% are looking to buy because they want to be their own boss.

Check out the white paper for full detail: White Paper

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