Great story here from David Barnett. Things get very real at around the 5 minute mark from our perspective. Talk to any business broker and they can tell you stories about business owners who believe in an inflated value of their business. It's easy to understand why the owner in this story thinks his business should be worth more, but equally easy to understand why a buyer would never pay it. Owners need to understand My Results Buy My Business!
This article originally appeared at: https://www.youtube.com/watch?v=kHnIh6HM840.