For the small business owner "getting big enough" can seem overwhelming. This article does a good job of calling out the difference between the initial "hustle" phase and what comes next. To build a sellable business many times we need to grow -- do you know how?
In fact, you may find it's easier to scale from $20,000 per month to $100,000 than it is to build your initial $20,000, so if you've yet to reach this stage, this process might not be what you need (yet).
It might seem that the steps outlined in Scott Oldford's article in Entrepreneur are only for "online" businesses. But then again, if you're not "online" with your small business already, you should probably worry more about surviving than growing.